Shoes are becoming more feminine in the United States, and that’s putting the brakes on the trend for men.
Some retailers have even started selling boys’ versions of popular boy-approved sneakers, like Adidas Originals and Nike FreeStyle.
But even though some of the most popular boys’ shoes on the market have been released by Christian Louboutins, the French-based shoe company has been quietly working on a boys’ version of its signature sneakers.
Christian Lopouy, president of Christian Lobe, a company that makes shoes for men, is now taking the company’s “Boy” brand for a spin.
“It’s a great opportunity for men to wear what they love, not only with their fathers but also with their friends,” Loubouts said.
The new “Boy.”
The new boy-friendly versions of Christian’s popular boy shoes include sneakers made of leather, canvas and suede, and feature a design inspired by the boy version of the shoe.
The boys’ “Boys” series of shoes also feature a tongue tag and an eye patch.
The logo, made by Loubouis himself, will be added later.
“It is important to have a design that speaks to the child-friendly sensibilities of the brand and a signature that is recognizably boy-oriented,” Lopoulouis said.
Louboulis, who has been running Christian for more than a decade, said the shoes are part of a new era for Christian, one that he hopes will be reflected in the “Boy”-inspired footwear.
“I think the world is changing and that we are living in a new age,” Loulouins said.
“There are so many new things, so many more opportunities to embrace a more boy-centered lifestyle, and this is an important opportunity for us to give back to the world.”
Louboutines new “Bosque” style, which he calls a “boy-friendly” shoe, is made of a calfskin leather upper, calfskin canvas heel cushion, and a mesh tongue tag.
The shoe has a “boys” tag on the tongue tag, and the upper features a “Borat” motif on the outsole.
The shoe will be available for men and women in May.
Louboulas goal is to make a new “Lobesque” model, which will feature the same “B” logo and a tongue design.
Lopoutines next shoe, a “Loubouins” model with the “Lobosque” logo on the toe, will also be released in May and will be made of calfskin, canvas, and suedes.